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DIGC102 Report

So after reading over the syllabus it’s pretty obvious I’ve misinterpreted what the report was about. I thought it was on our presentations but now I’m not so sure. Can anyone explain to me what we’re supposed to do?

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DIGC102: ICR Interview – with Catherine Armstrong

ICR Interview – with Catherine Armstrong

Good Points:
1. Questions were on topic

Bad Points:
1. Asking question about a subject the interviewee doesn’t know much about (ie.- In what way did perceptions of the colonial project in North America differ from those of Australasia? How do the distinctions look as regards Africa and South America? when Armstrong wasn’t familiar with the Australiasian and African areas)
2. Questions are too long and double barrelled
3. Questions are unclear

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DIGC102: Livejournal: customers_suck interview questions

What is the appeal of the customers_suck community for it’s members and how do members interact with each other?

1. How long have you been a member of this community?
2. What is the appeal of this particular community on livejournal?
3. Why do you favour this particular community as opposed to other similar communities on livejournal?
4. What is your personal reaction to people that don’t follow the rules of the community?
5: How regularly do you post to this community?
6: Are you a member of any of the associated communities published on the communities userinfo page?
7: Have you had any experiences where you did not follow the rules of the community? If so, what did you do and how did the community react?
8: Have you formed any friendships through this community?
9: Have you had any experiences with trolls in this community?
10: Do you have a favourite poster or post in this community? What is it?
11: How do you feel about the mods use of tags to humiliate people?

How to conduct the interview:

Post questions on the off-topic sister community cs_comlink and see who responds. However, less than 1.5% of the members of the main community are also members of the off topic community

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DIGC102 - Industry Analysis Report

What are the benefits and disadvantages in established Australian newspapers such as The Australian, the Sydney Morning Herald and the Daily Telegraph running news websites, both for the readers and the companies themselves?

Across the globe, newspapers have begun to run websites that are an extension of themselves, including popular Australian newspapers such as The Australian, the Daily Telegraph and the Sydney Morning Herald. There are many benefits for companies doing this, including the appeal of web format, the implementation of multimedia and the immediacy of the news. However, these websites are struggling to find an appropriate way to make a profit.

Of the many appeals in newspapers to provide an online version of themselves, one of the most important is the site’s format. Most sites are easy to use, and have an advantage over print newspapers in that they allow for topics to be researched quickly without trouble. The home pages generally consist of teasers and tables of contents so that the user can find the story they are interested in quickly and easily, and encourage their readers to follow their own reading path more than their offline counterparts [Schoenbach, 2005, pg 246-247]. The Australian, the Daily Telegraph and the Sydney Morning Herald all do this, and even contain an easy to use search bar and story archives to find older news articles [The Australian (a), 2009; The Daily Telegraph (a), 2009; smh.com.au (a), 2009]. Newspapers on the other hand require the reader to search through the entire paper to find the article they are looking for, and more effort is required to find older stories.

These three companies can also now provide their readers multimedia content in their online editions, which is something that could not be done with their print version. Each of the sites pages that host multiple video clips of actual news footage for users to access and play [The Australian (b), 2009; The Daily Telegraph (b), 2009; smh.com.au (b), 2009]. The Australian goes even further with it’s multimedia content by offering a section dedicated to slideshows and galleries [The Australian (c), 2009] as well as a free song every week for their readers to download and keep [The Australian (d), 2009]

This use of multimedia has also benefited print journalists in that many are now required to work across multiple media platforms, including shooting video clips and recording podcasts [Franklin, 2008, pg 635]. Indeed, Fairfax, the company which owns the Sydney Morning Herald, now claims to be a 24 hour news operation [Rodrigues, 2008, pg 54]

Another benefit online news websites is their immediacy as they can be continuously updated throughout the day, while papers must wait until next morning to publish a story [Neuberger, C., et al., 1997]. This advantage is further reinforced by the fact that all three companies contain a breaking news section on their home pages [The Australian (a), 2009; The Daily Telegraph (a), 2009; smh.com.au (a), 2009]. However, this immediacy runs the risk of the websites leaving it’s respective newspaper without a strong front story, meaning that print journalists are no longer ‘breaking the news’ so much as discussing existing news and encouraging the further ‘featurisation’ of news journalism [Franklin, 2008, pg 635]. This was certainly the case with how the Daily Telegraph handled the news of Patrick Swayze’s death. Despite the fact that the actors death occurred after the papers went to print, readers were still informed through the Daily Telegraph’s website which was able to break the news as soon as they received word. By 10.14 am, the website they had posted a complete article detailing his death and his achievements [The Daily Telegraph (c), 2009], while the paper itself printed a detailed tribute to the actor for the next day. [The Daily Telegraph (d), 2009, pg 1; Crawford, C., Roach, V., 2009, pg 10-11].

Finally, there has been a rapid growth in online advertising sales, with online advertising growing four times faster than any other media in Australia in 2005 [Rodrigues, 2008, pg 54], however it should be noted that this growth is from a relatively low baseline [Franklin, 2008, pg 634]. That said, online advertisements are often more eye catching and interactive than their print counterparts, and include not just banners at the tops and bottoms of the site’s pages, but also inline ads, interstitials, the possibility of entire and clearly marked advertorial sections and video advertising [Miller, R., 2007].

Despite all this however, there is no agreed upon and consensual industry-wide business model for newspapers to turn a profit from online editions [Franklin, 2008, pg 636]. At the moment they are generally available for free on the internet, which appears to be another major appeal. Indeed, in a survey that examined the producers, their products and the users of German online newspapers with a WWW presence by May 1997, only 35% of users would be prepared to accept a charge for these news sites. Of these, 80% stated that they would only be willing to pay for online newspapers if they were cheaper than print newspapers. [Neuberger, C., et al., 1997]. The lack of profit that is being made due to this has caused there to be a fear that newspapers run the risk of cannibalizing their own print readership, and thus reduce their revenue base if they cannot implement a suitable model [Franklin, 2008, pg 636]. However Rupert Murdoch, who owns NewsLimited and therefore runs The Australian and the Daily Telegraph is attempting to change this by planning to charge for all the online content of his newspapers [Edgecliffe-Johnson, A., Li, K., 2009]. Indeed, Murdoch has been quoted as saying that “[News Limited] will control the prices for our content and we will control the relationship with our customers,” [Wilkerson, D, B., 2009]. If this move is successful, there is a strong possibility that other companies will follow suit. However, for now the news offered on these news sites still remains free for the general public to access.

For The Australian, the Daily Telegraph and the Sydney Morning Herald it seems that providing online extensions of themselves holds many advantages for both the companies and their readers. However, the issue of profitability is a serious one, and the industry needs to find a solution to this problem. Hopefully for these companies, Murdoch is successful in his attempts to solve this problem.

Resources:


The Australian (a), 2009, accessed 15th September 2009, http://www.theaustralian.news.com.au/


The Australian (b), 2009, Video, accessed 15th September 2009, http://player.video.news.com.au/theaustralian/


The Australian (c), 2009, Multimedia | Galleries and Slideshows, accessed 16th September 2009, http://media.theaustralian.com.au/multimedia/galleries/archive.html?type=latest&title=Latest%20galleries/slideshows


The Australian (d), 2009, Song Of The Week, accessed 15th September 2009, http://media.theaustralian.com.au/multimedia/2009/07/10-song/song-of-the-week.html


Crawford, C., Roach, V., 2009, ‘Cowboy with a tender heart – Patrick Swayze – 1952-2009’, The Daily Telegraph, 16th September, pg 10-11


The Daily Telegraph (a), 2009, accessed 15th September 2009, http://www.dailytelegraph.com.au/


The Daily Telegraph (b), 2009, Video, accessed 15th September 2009, http://player.video.news.com.au/dailytelegraph/


The Daily Telegraph (c), 2009, Actor Patrick Swayze dies from cancer, accessed 15th September 2009, http://www.dailytelegraph.com.au/news/actor-patrick-swayze-dies-from-cancer/story-e6freuy9-1225773591531


The Daily Telegraph (d), 2009, ‘Patrick Swayze 1952-2009 —- “The love inside, you take it with you … “’ The Daily Telegraph, 16th September, pg 1


Edgecliffe-Johnson, A., Li, K., 2009, Murdoch vows to charge for all online content, accessed 19th September 2009, http://www.ft.com/cms/s/7f6edc2c-821f-11de-9c5e-00144feabdc0,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F7f6edc2c-821f-11de-9c5e-00144feabdc0.html&_i_referer


Franklin, B, 2008, ‘THE FUTURE OF NEWSPAPERS’, Journalism Practice, v. 2, no. 3, pg 306 - 317, 11 August 2009, Informaworld, http://www.informaworld.com.ezproxy.uow.edu.au/smpp/section?content=a902113785&fulltext=713240928


Miller, R., 2007, How newspapers can thrive on the World Wide Web, accessed 11th August 2009, http://www.ojr.org/ojr/stories/070724miller/


Neuberger, C., Tonnemacher, J., Biebl, M., and Duck, A., 1997, Online—The Future of Newspapers? Germany’s Dailies on the World Wide Web, accessed 14th September 2009, http://jcmc.indiana.edu/vol4/issue1/neuberger.html#ADVANTAGES


Rodrigues, Usha M., Braham, E., 2008, ‘Citizen journalism and the public sphere: a study of the status of citizen journalism’, Australian Journalism Review, v.30, no.2, pg 49-60, 11th August 2009, Informit, http://search.informit.com.au.ezproxy.uow.edu.au/fullText;dn=200902799;res=APAFT

Schoenbach et al., 2005, ‘Research Note: Online and Print Newspapers: Their Impact on the Extent of the Perceived Public Agenda’, European Journal of Communication v. 20, no. 2, pg 245-258, 11th August 2009, SAGE Journals Online via Google Scholar, http://ejc.sagepub.com/cgi/reprint/20/2/245

smh.com.au (a), 2009, accessed 15th September 2009, http://www.smh.com.au/

smh.com.au (b), 2009, Video, accessed 15th September 2009, http://media.smh.com.au/


Wilkerson, D, B., 2009, Murdoch reiterates: Newspapers must charge online, 19th September 2009, http://www.marketwatch.com/story/murdoch-reiterates-newspapers-must-charge-online?dist=msr_7

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Week 9: http://community.livejournal.com/customers_suck

Language - Jargon/specialised language

Zorro: term used for when the customer’s suck is ‘avenged’ by words or actions from employees or other customers.

Mods: Moderators

Wank: Fight

Tags: Links that group a whole bunch of stories together

Macro: An amusing picture and caption

Authority/order/social behaviour is constructed in conversation


- who is allowed to speak?: Any member of the community can post and/or reply to posts


- turn-taking (frequency & length): Somebody posts a story, and then memebrs reply. People can also reply to other replies so specific conversations can take place, which makes ‘turn taking’ clearer


- treatment of ‘noobs’: ‘noobs’ are treated well unless they break the rules


- norms and enforcement of norms: Rules are posted here http://community.livejournal.com/customers_suck/profile and are enforced by both mods and other users, although mods have last say


- ‘power users’: Mods


- definition of purpose: A community that allows employees who interact with customers to vent about ‘sucky’ customers


- moderation: Posters who break the rules can be banned, either for a week or permanently. The mods use tags to highlight rule breaking posts, and encourage members to mock these posters


- silenced? In this post http://community.livejournal.com/customers_suck/27052406.html, the poster is silenced through the moderators tags which essentially state that her story is against the rules, and therefore anything says is now automatically considered stupid and rediculous. It also acts like a signal for other members to ‘mock’ her and her post


- decisions about what’s ‘on topic’: Must involve customers ‘sucking’ towards workers and no customer on customer sucks or co-worker sucks are allowed. This post is considered off-topic as the poster is complaining about their co-worker and thus is not following the rules http://community.livejournal.com/customers_suck/27052406.html


- who/what is a troll?: Someone who deliberately starts a fight for the purpose of insulting other members


- how/when/where is help offered, accepted or asked for?: In posts if the question is relevant to the story accompanying it or in the comments

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greenapplesandcoconuts:

thisislisa:

Does anyone know how many academic sources we need for the DICG102 assignment? Or how many sources we need altogether for that matter?

 I’m not sure! I’m guessing around 10, that’s the general requirement. It’s only 1000 words so don’t use too many

 Thanks for your help! I’ve got about 3 academic sources, plus the actual industry websites, so hopefully the rest of the sources can just be other websites.

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Does anyone know how many academic sources we need for the DICG102 assignment? Or how many sources we need altogether for that matter?

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